Finomatic Consulting

Background

Finomatic Consulting was born after two brothers with expertise in corporate finances noticed the need for automation in corporate financial planning and analysis to improve efficiency and business growth/value

They wanted a modern company logo and identity design to demonstrate their key descriptors of growth, efficiency, focus, reliability and professionalism

The 2 brothers come from a family of 5 and they liked that this was symbolised in the logo. 5 is represented in the sides of the pentagon and then again in the positive and negative space, which creates 5 pentagons

The arrows are formed from the overlay of negative and positive pentagon shapes. This creates depth, as does the dual tone, so that the form becomes both 2D and 3D to represent how their work can support business growth in more than one dimension

Nicholas Hay CFA MBA

Finomatic Founder and Director

“It was a pleasure working with Tom on our new logo and branding. We had no experience in this area, but Tom guided us through the process in a professional manner. The work was completed at a good pace and there was clearly a lot of personalised thought and consideration in the designs.

We were very satisfied with the end result and would recommend Tom to any company looking to establish their branding."