This is a competition winning logo and initial branding concept for ROAST, a coffee company famous for their in-house coffee packs. The competition brief was from @thebrieftribe hosted by @from_atelier @brandingstudio_uhmo and  @katecreates.graphics

I chose an illustrated logo style of a goat skull as, according to legend, the coffee plant was discovered by an Ethiopian goat herder

I wanted the brand to be unique within the coffee world so I’ve given it a dark and grungy feel