The Welman Clinic

Brand Strategy

Visual and Verbal Identity

Background

The Welman Clinic is a modern aesthetic clinic that delivers reliable cosmetic treatments from the heart of Soho.

Working with the client, I was able to establish a strong brand direction and strategy, which fully informed the identity system. We used the central tenet of inspiring confidence to create a brand that made customers feel safe arriving and feel outstanding when leaving

The mark consists of 5 diamonds with a 'W' within the negative space. The diamonds represent the premium aspect of the brand but also reliability, as 'diamond' is often used to describe a person who is trustworthy and of high moral standing

We paired this with Futura PT for the brand type as it is modern and complements the sharp aspects of the mark

Dark British Racing Green
Hex 01261F
RGB 1, 38, 31
HSB 169, 97, 15
CMYK 97, 0, 18, 85

Alabaster
Hex DFE1D9
RGB 223, 225, 217
HSB 75, 4, 88
CMYK 0, 0, 3, 11

Rose Tea
Hex EAB9B9
RGB 234, 185, 185
HSB 0, 21, 92
CMYK 0, 20, 20, 8

White Smoke
Hex F9F9F7
RGB 249, 249, 247
HSB 60, 1, 98
CMYK 0, 0, 0, 2

Dr Ted Welman MBBS BSc MRCS FRCS (Plastics)

The Welman Clinic Founder and Director

“Working with Thomas was so much fun. The design concepts that he came up with were all exciting and different and I'm really happy with the final outcome.

The designs have gone down so well with everyone I've shown them to and it feels perfect for my brand. The process has helped me to think about my brand as a whole and I can't wait to implement this as we look to grow in the next few years"

Clarity that

inspires confidence